Military & first responder program
Service recognized. Every order.
Verify your service once and receive 15% off every purchase—automatically, for as long as your account remains active.
Military & first responder program
Service recognized. Every order.
Verify your service once and receive 10% off every purchase—automatically, for as long as your account remains active.
Built to honor those who serve
Our Commitment
A lasting benefit, not a one-time thank you.
The Hero Program is a simple promise to military members, veterans, and first responders: your service should be recognized every time you shop with us.
Once your status is confirmed, the benefit is attached to your account. There are no coupon codes to remember, no repeated paperwork, and no need to ask at checkout.
Private and confidential
Data-driven care
Built around your schedule
No membership fees
Who Qualifies
For the people who answer the call.
Current and former service professionals may enroll with one accepted document showing their name and status.
01
Military
Active-duty, reserve, and National Guard members.
02
Veterans
Former service members with qualifying proof of service.
03
Law Enforcement
Active and retired sworn officers and detectives.
04
Fire & EMS
Firefighters, EMTs, paramedics, and emergency responders.
Verify once. Keep the benefit.
Your privacy matters
Your document has one job: confirm eligibility.
Your proof is sent over an encrypted connection, reviewed only for program eligibility, and handled according to our document-retention policy. It is never sold or used for marketing.
The Hero Benefit
Fill up the form, provide proof of service, and let us take care of the rest. Once approved, your savings appear automatically when you sign in.